NIKE x MAKEWAY "PARTY-6000"

Nike teams up with Makeway, North America’s first and only women-owned and funded sneaker boutique serving women, to put a spin on early 2000s running with a premium take on the P-6000.

Featuring perforated leather and elevated mixed-material overlays in Summit White and Apricot Agate, it’s the perfect combination of head-turning style and breathable comfort. Their “First, No Lasts” tagline represents the many challenges that come with being “The First,” while ensuring there will never be “A Last”by acknowledging the responsibility of passing the torch to the next generation. And as a party favor, it comes in a shoebox inspired by Makeway’s community and the shop’s first location in a shipping container market.

Credits:

Director @iandresimon
EP / Key Photography @neilanthonywatson
EP @hajermustafaxx
DP @ashleyirisgill
1st AC @taliawo
2nd AC @ashley_mach_
Key Grip @jasmine_deboer
Gaffer @sabrina.spilotro
Swing @eshawtography
Audio Sound Recordist @nancysofly
Production Designer @laurspri
Set Dresser @quieef_
Story Board Artist @jeegart
Colorist @_hugo.hum
VFX 3D Designer @j1achen
Editor @jenbalite
BTS Photographer @sarah_delangel
HMU @liv.tsai
Stylist @ayyyrose
BTS Video @yurikang.aroo
Photo Assist @lawrenceoftoronto
PA @yousif_mustafa_1
PA Randal Rego