Makeway x Nike - "First, No Lasts"

From Makeway:

"They said a women’s serving sneaker shop would never work. They told us we couldn’t have full time jobs and build a company. They called our years of experience & qualifications cheating. They told us we didn’t have what it takes.

Like any woman trying to navigate spaces & places that aren’t built for them, we’ve dealt with it all. Gaslighting, sexism, ageism, harassment, malicious & targeted behaviours. With every move we made, they had a counter move to try and break us.

Now here we are, about to release our first sneaker collab ever on our 4 year anniversary (11.20.2024) knowing that we did it our way, every step of the way.

The Makeway x Nike Party-6000 is our love letter to the community, TO Y’ALL. This shop has always belonged to you & this sneaker is no different. Thank you for being part of this journey - you proved that a shop like Makeway can not only work, but can flourish."

Credits:

Director @iandresimon
EP / Key Photography @neilanthonywatson
EP @hajermustafaxx
DP @ashleyirisgill
1st AC @taliawo
2nd AC @ashley_mach_
Key Grip @jasmine_deboer
Gaffer @sabrina.spilotro
Swing @eshawtography
Audio Sound Recordist @nancysofly
Production Designer @laurspri
Set Dresser @quieef_
Story Board Artist @jeegart
Colorist @_hugo.hum
VFX 3D Designer @j1achen
Editor @jenbalite
BTS Photographer @sarah_delangel
HMU @liv.tsai
Stylist @ayyyrose
BTS Video @yurikang.aroo
Photo Assist @lawrenceoftoronto
PA @yousif_mustafa_1
PA Randal Rego